Speaking of music used in commercial/advertising films, I feel that I come across excellent works featuring instrumental music or sound design more frequently than so-called “songs.” Also as a composer and music licensor, I prefer…
By using the case of Uniqlo Bodytech campaign in which I was involved, I explain "How to Find What to Solve" issues in advertising projects as a composer.
When making music in advertising projects, just composing music to satisfy your director is not enough at all. Let's see what issues there will be and think how to solve them.
Tatsuya Oe Updated: May 29, 2017