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Music Composition for Sony Ericssion “SO703i” “Beauty Renaissance” TV Commercial

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Home > Topics > Music Production > Music Composition for Sony Ericssion “SO703i” “Beauty Renaissance” TV Commercial
Categories: Music Production and Music Placement. Tags: Mobile, TV Commercial, Sony Ericsson, Japan, and Ringtone.
Apr 28, 2007
Sony Ericsson 703i - TV Commercial - music composed by Tatsuya Oe

Tatsuya composed music for Sony Ericsson’s SO703i TV commercial “Beauty Renaissance,” starring Moe Oshikiri (Dir: Noriyuki Tanaka). While he composed uplifting Electro-Rock tune “Boogie Electricland” for the previous commercial “W44S,” he took a different approach by making sophisticated and minimalistic music that features piano and strings sound.

Tatsuya Oe Topics “Music Composition for Sony Ericssion’s Mobile Phone “W44s” TV Commercial”


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Tatsuya Oe Updated: July 1, 2015

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横井軍平氏の本を読み、ゲームが「ワクワクを与える玩具」から「無意識に人から時間やお金を奪うためのUI/UX」へ変質・拡張した構造を考えさせられた(任天堂自体は今も性善説的な原点に基づくと思う)。そのビジネス思想は現代のSNSや巨大プラットフォームにも引き継がれている。アルゴリズムひとつで依存や中毒という人間の弱点を突ける社会に、どう抵抗するか? 今まさに真剣に考える時期に差し掛かっている。

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Dark Modelのアルバム『Relentless』と同名の書籍がある。その存在を知ったのはリリース後だったが、内容に強くインスパイアされ、オーディオブックで繰り返し聴いた。著者はマイケル・ジョーダンやコービー・ブライアントのトレーナーを務めたティム・グローバー。自分を甘やかすことがいくらでもできる現代において、彼の主張はいたってシンプル。「言い訳をせず、失敗を糧にし、ひたむきに努力することで心と体の『準備』を万全にする。『運』などない」。

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この数か月、西洋以外の音楽を色々聴いてきた。声楽的には単声(モノフォニー)構造のものが多いのだけれど、リズムに関しては実に複層的で、一聴しただけではつかめないポリリズムや変拍子のものに沢山出会う。しかもそれが大衆音楽として普通に浸透している。意外な発見は、中東では音楽やダンスの発展において、「結婚式」がとても大事な役割を果たしてきたということ。日本はともかく、世界は踊りに踊りまくってるのだった。

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