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Music & Sound Design for Uniqlo “Body Tech” TV Commercial

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Home > Topics > Music Production > Music & Sound Design for Uniqlo “Body Tech” TV Commercial
Categories: Music Production and Music Placement. Tags: TV Commercial and Japan.
May 27, 2006
Uniqlo Bodytech TV commercial-3 - music composed by Tatsuya Oe

Tatsuya composed music & sound design for Japanese clothing company Uniqlo’s “Body Tech” TV commercial, which is supposed to be aired on May 27th, 2006. This commercial film introduces three significant functions of this product by featuring three athletes along with state-of-art visual expressions.

Director: Noriyuki Tanaka

Uniqlo “Body Tech” Product page

Uniqlo Bodytech TV commercial-1
Uniqlo Bodytech TV commercial-2


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Tatsuya Oe Updated: May 25, 2017

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映画『マネーボール』で一躍有名になったアスレチックス。現在は低迷しているが、ビリー・ビーンによる「データを活用した選手起用」は当時は画期的だった。「良い選手を獲得する資金力のなさ」よりも「得点力のなさ」が真の問題だと気付くのに統計が役立ったという訳だ。メディアやSNSで人気者のアーティスト生活を夢見るのも悪くないが、「独立した音楽家として持続可能なキャリアを築く」ことを優先するならば、統計の知識は味方になってくれる。

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(編集・再掲)何年かおきに、小倉を訪ねたくなる最大の理由は「松本清張記念館」があるから。僕にとってあの場所は、40歳を過ぎたデビューから700超の作品を遺した、彼の驚異的な創作力を肌で感じられる「パワースポット」なのだ。創作の原動力となったハングリーさや闘志、そして劣等感。人類が月や火星へ行く時代になっても、これらはお金で買うことはできない。芥川賞受賞作の『或る「小倉日記」伝』は、ずっしり重い初期の傑作。

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ILMやピクサーのドキュメンタリーを観ると、設立当初の奔放な姿勢は影を潜め、巨額の予算と重責から「失敗が許されない構造」へと変貌したことが分かる。失敗の回避は往々にして予定調和を招く。しかし、そうならないために、彼らは小規模なプロジェクトを重ね、意図的に試行錯誤を繰り返しているようだ。大失敗を避けるには、小さな失敗を積み重ねるほかない。創作に限らず、「小さく始めて、小さく、沢山失敗する」ことが前進の秘訣だろう。

Light & Magic | Official Trailer | Disney+ https://youtu.be/DM_XwzOK_98

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