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Music & Sound Design for Uniqlo “Body Tech” TV Commercial

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Home > Topics > Music Production > Music & Sound Design for Uniqlo “Body Tech” TV Commercial
Categories: Music Production and Music Placement. Tags: TV Commercial and Japan.
May 27, 2006
Uniqlo Bodytech TV commercial-3 - music composed by Tatsuya Oe

Tatsuya composed music & sound design for Japanese clothing company Uniqlo’s “Body Tech” TV commercial, which is supposed to be aired on May 27th, 2006. This commercial film introduces three significant functions of this product by featuring three athletes along with state-of-art visual expressions.

Director: Noriyuki Tanaka

Uniqlo “Body Tech” Product page

Uniqlo Bodytech TV commercial-1
Uniqlo Bodytech TV commercial-2


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Tatsuya Oe Updated: May 25, 2017

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NHKの語学ラジオには中学生の頃からお世話になっているが、最近はスマホアプリのおかげでより身近になった。僕がよく聴いているのは「まいにち中国語」「ラジオビジネス英語」「英会話タイムトライアル」(これ、面白い)。ポルトガル語やスペイン語も時々聴くが、動詞の活用や名詞の性別があるラテン系言語は、大学時代にフランス語で躓いてからずっと苦手。でも英・中・西が分かれば世界の3分の1の人(約28億人)と繋がれると思うと、夢があるね。

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新作のミックスダウンが佳境を迎えている。一つの曲をずっと聴き込んでいると、どうしても耳も頭も近視眼的になっていく。この仕事を長く続けている割に(だからこそ、かな)、僕は「神は細部に宿る」という職人的なエリート意識や美学があまり好きではない。本当の意味で全てのプロセスに責任を持つならば、時間、クオリティ、そしてビジネスを俯瞰するバランス感覚と実行力、そして「モメンタム(勢い)」が不可欠になる。

80%ルール「完璧よりも、まずは終わらせること(Done is better than perfect)」 https://balanceddiscipline.substack.com/p/the-80-rule-why-done-is-better-than…

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昔、フランスのレーベルBarclayのアーティストのリミックスを手掛けた縁で、その後数年間新譜が届くようになった。当時彼らが注力していたのがフェミ・クティで、アルバムもリミックスもDJで重宝した。先日、久々に見た彼のライブ動画に1曲目から度肝を抜かれた。あの「Truth Don Die」が、当時のクラブマーケットに向けたプロダクションを遥かに凌駕する、爆発的な生演奏へと進化していたのだ。最高に血が沸き立つ音楽。

Femi Kuti & The Positive Force @ Afro-Pfingsten Festival 2018 https://youtu.be/Uz8wiBVvAA4

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