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Music & Sound Design for Uniqlo “Body Tech” TV Commercial

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Home > Topics > Music Production > Music & Sound Design for Uniqlo “Body Tech” TV Commercial
Categories: Music Production and Music Placement. Tags: TV Commercial and Japan.
May 27, 2006
Uniqlo Bodytech TV commercial-3 - music composed by Tatsuya Oe

Tatsuya composed music & sound design for Japanese clothing company Uniqlo’s “Body Tech” TV commercial, which is supposed to be aired on May 27th, 2006. This commercial film introduces three significant functions of this product by featuring three athletes along with state-of-art visual expressions.

Director: Noriyuki Tanaka

Uniqlo “Body Tech” Product page

Uniqlo Bodytech TV commercial-1
Uniqlo Bodytech TV commercial-2


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数多くのアスリートを勝利に導いたジオ・ヴァリアンテは、タイガー・ウッズらスーパーアチーバーを例に「最高のパフォーマンスを引き出すメンタル法則!」を熱く語る。チクセントミハイの「フロー理論」からニーチェ、フロイトまで賢人の知恵を紹介した揚げ句に、彼はこう締めるのだ。「結局ね、本を読んで、仲間と質の高い会話をして、ゴルフの打ちっぱなしをしてる今の生活が一番幸せなんですよ。お金かからないし。」そこに行くんかい(笑)。

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先日書いた「沈黙する」と同じく、「待つ」力や「聴く」力は、人間が持つ、それでいて忘れられがちな知性だと思う。ただ、せっかちな僕はこの「待つ」のが下手だ。何でも先手先手で取り掛かろうとして、かえって時間の無駄や回り道をすることがある。そんな中、鷲田清一さんの著書『「待つ」ということ』に出会ったが、納得できる話やエピソードが満載で引き込まれた。特にこのページでも紹介されている「幸福を小刻みに」という話に共感。

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