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Music & Sound Design for Uniqlo “Body Tech” TV Commercial

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Home > Topics > Music Production > Music & Sound Design for Uniqlo “Body Tech” TV Commercial
Categories: Music Production and Music Placement. Tags: TV Commercial and Japan.
May 27, 2006
Uniqlo Bodytech TV commercial-3 - music composed by Tatsuya Oe

Tatsuya composed music & sound design for Japanese clothing company Uniqlo’s “Body Tech” TV commercial, which is supposed to be aired on May 27th, 2006. This commercial film introduces three significant functions of this product by featuring three athletes along with state-of-art visual expressions.

Director: Noriyuki Tanaka

Uniqlo “Body Tech” Product page

Uniqlo Bodytech TV commercial-1
Uniqlo Bodytech TV commercial-2


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Tatsuya Oe Updated: May 25, 2017

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「ブックスマート(学識)」と「ストリートスマート(現場知)」。この二つは対立する能力のように語られがちだが、本質はトレードオフではなく「掛け算」の関係だと思う。つまり片方が備わっていても十分ではないし、伸びしろは幾らでもある。ただ、徒手空拳の生き方に憧れて生きてきた僕が、後者のタイプに強く惹かれるのには理由がある。彼らは、自分を偉く見せようとする虚栄心こそが最もスマートではない、という真理を肌感覚で知っているからだ。

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先日数学の話を少し書いたが、意外なところで数学の概念が役に立つことに気づいた。将来への不安や、現状への焦りで気持ちが落ち着かない時、「心を微分して考える」のはどうだろう?単に「今、この瞬間を生きる」だけではなくて、そこに「傾き(方向性)」という概念を取り込む。たとえ全体(積分値)が思わしくなくても、極限まで細分化した「今」という瞬間の傾きがわずかでも上を向いていれば、それは「うまくいっている」と言える。

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