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Panasonic’s Campaign “Experience Color” Won Multiple Awards

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Home > Topics > Music Production > Panasonic’s Campaign “Experience Color” Won Multiple Awards
Categories: Music Production, Music Placement, and Awards/Charts. Tags: TV Commercial and Advertising.
Aug 16, 2007
NewYorkFestivals-2007-award-Tatsuya-Oe

Panasonic’s “Viera” global branding movie “Experience Color” won several prizes and awards. Tatsuya participated in this project for its music composition and sound design. (Total production: Business Architects Inc. )

New York Festivals
The Finalist Award of “World’s Best Advertising”
(Category: “Websites/Microsites/Online Advertising: Product and Service | Home Entertainment”)

Certificate page on New York Festivals

Webby Awards
Official Honoree (Category: Websites “Best use of Animation or Motion Graphics”)
Official Nominee (“Consumer Electronics”)

2007 Official Honorees page on Webby Awards

Tokyo Interactive Ad Awards (TIAA)
Silver Prize (Category: Product site)

Awards page on TIAA






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TV CommercialAdvertising
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Tatsuya Oe Updated: August 19, 2017

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15 August 2026

「沈黙は検索できない」と何度か書いたことがある。沈黙こそ人間に残された最高の知性ではないか。言葉や音の間にある空白をコントロールすることは、表現の本質だ。あえて黙るという選択をコンピュータが「無意味」と捉える限り、シンギュラリティが来ても人間の知性を超えることはないだろう。情報のノイズが溢れる今ほど、「黙る」ことの価値が高まっている時代はないと思う。そして、黙る行為は人間が機械に将来を奪われない防衛策にもなる。

Let Them Come, Let Them Go (Beat Mix) https://youtu.be/JGJLVkR7844

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13 August 2026

90年代半ば、AIではなくAL(人工生命)や複雑系、カオス理論に魅せられ、浅い理解ながら本を読みあさっていた時期がある。現在それらの研究はデータサイエンスやネットワーク科学等に吸収・再編成されたが、当時の複雑系の世界は文字通り混沌とし、遊びと研究の境目もない熱気があった。そのムーブメントの中心にあったのが「サンタフェ研究所」だ。まだ健在だったとは。遊びと研究とビジネスが同義な世界、大好き(笑)。

Inside a real genius club: the Santa Fe Institute https://youtu.be/3KeqjT2xyM0

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10 August 2026

これまで限界費用がゼロに近い高収益モデルで「いとも簡単に」莫大に稼いできた企業が、なぜインフラのような「しんどい」重厚長大ビジネスへ突進するのか不思議でならない。広告からサブスクへのシフトも、DisneyやNetflixのようにうまくはいかないだろう。ゴールドラッシュで本当に勝ったのはツルハシ屋やジーンズ屋で、一攫千金を狙って西に突進した山師達は彼らを潤す労働者と化してしまった — そんな歴史の皮肉を思い出す昨今のAI。

カリフォルニア・ゴールドラッシュ 1849 (The Wild West) https://youtu.be/iydRkC0gMZI

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