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Dark Model’s 2 Tracks Featured in “2013/2014 Lexus ES” Advertising Campaign (US)

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Home > Topics > Dark Model > Dark Model’s 2 Tracks Featured in “2013/2014 Lexus ES” Advertising Campaign (US)
Categories: Dark Model and Music Placement. Tags: United States, Sync License, Oath, Advertising, and Videos.
Sep 7, 2012
2013 Lexus ES Advertising Campaign featuring Dark Model's music "Fate" and "Oath"

Dark Model’s 2 tracks “Fate” and “Oath” were sync-licensed and featured in “2013/2014 Lexus ES” advertising campaign in the United States.

Dark Model’s music is supposed to be featured in these movies.
– “2014 Lexus ES Overview”
– “2014 Lexus Smooth Quiet Ride”
– “2014 Lexus Full Episode Player”

Note (May 2014): “Fate” was newly mixed and included in Dark Model’s debut album. For details of Dark Model’s first album, please refer to the album page.


(Updated, Jul 2017) This version of “Oath” is available on iTunes/Apple Music, Spotify, etc. For details, please visit this article.

Topics ““Oath (Original Mix)” is now available on Apple Music and Spotify”



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    Music Placement Summer 2014Music Placements for TV, Film & Advertising – Summer 2014 – Lucozade vs Water feat. Dark Model "Fate"Music Placements for Media and Advertising – Spring 2013 – Verizon Wirelss TV commercial "Droid DNA -Extra Sensory" featuring Dark Model "Oath (Dubstep Remix)"Dark Model featured in Verizon Wireless “Droid DNA” TV Spot (US) Xbox Forza Sports feat. Dark Model "Oath"Dark Model “Oath (Original Mix)” was featured in a campaign promo for XBox “Forza motorsport 5” Brands, companies, and media for which Tatsuya’s music was licensed and featured for the purpose of their advertising/branding campaigns and promotion activities (2012 Q4, 2013 Q1). All these company, brand and product names are trademarks or registered trademarks of their respective holders. Tatsuya and this web page have no affiliation to, and is not associated or sponsored by any of these trademark owners.Music Placements for Media and Advertising – Winter 2013 –
United StatesSync LicenseOathAdvertisingVideos
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Tatsuya Oe Updated: December 12, 2025

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横井軍平氏の本を読み、ゲームが「ワクワクを与える玩具」から「無意識に人から時間やお金を奪うためのUI/UX」へ変質・拡張した構造を考えさせられた(任天堂自体は今も性善説的な原点に基づくと思う)。そのビジネス思想は現代のSNSや巨大プラットフォームにも引き継がれている。アルゴリズムひとつで依存や中毒という人間の弱点を突ける社会に、どう抵抗するか? 今まさに真剣に考える時期に差し掛かっている。

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Dark Modelのアルバム『Relentless』と同名の書籍がある。その存在を知ったのはリリース後だったが、内容に強くインスパイアされ、オーディオブックで繰り返し聴いた。著者はマイケル・ジョーダンやコービー・ブライアントのトレーナーを務めたティム・グローバー。自分を甘やかすことがいくらでもできる現代において、彼の主張はいたってシンプル。「言い訳をせず、失敗を糧にし、ひたむきに努力することで心と体の『準備』を万全にする。『運』などない」。

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