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Dark Model’s 2 Tracks Featured in “2013/2014 Lexus ES” Advertising Campaign (US)

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Home > Topics > Dark Model > Dark Model’s 2 Tracks Featured in “2013/2014 Lexus ES” Advertising Campaign (US)
Categories: Dark Model and Music Placement. Tags: United States, Sync License, Oath, Advertising, and Videos.
Sep 7, 2012
2013 Lexus ES Advertising Campaign featuring Dark Model's music "Fate" and "Oath"

Dark Model’s 2 tracks “Fate” and “Oath” were sync-licensed and featured in “2013/2014 Lexus ES” advertising campaign in the United States.

Dark Model’s music is supposed to be featured in these movies.
– “2014 Lexus ES Overview”
– “2014 Lexus Smooth Quiet Ride”
– “2014 Lexus Full Episode Player”

Note (May 2014): “Fate” was newly mixed and included in Dark Model’s debut album. For details of Dark Model’s first album, please refer to the album page.


(Updated, Jul 2017) This version of “Oath” is available on iTunes/Apple Music, Spotify, etc. For details, please visit this article.

Topics ““Oath (Original Mix)” is now available on Apple Music and Spotify”



You might also be interested in:
    Music Placement Summer 2014Music Placements for TV, Film & Advertising – Summer 2014 – Lucozade vs Water feat. Dark Model "Fate"Music Placements for Media and Advertising – Spring 2013 – Verizon Wirelss TV commercial "Droid DNA -Extra Sensory" featuring Dark Model "Oath (Dubstep Remix)"Dark Model featured in Verizon Wireless “Droid DNA” TV Spot (US) Xbox Forza Sports feat. Dark Model "Oath"Dark Model “Oath (Original Mix)” was featured in a campaign promo for XBox “Forza motorsport 5” Brands, companies, and media for which Tatsuya’s music was licensed and featured for the purpose of their advertising/branding campaigns and promotion activities (2012 Q4, 2013 Q1). All these company, brand and product names are trademarks or registered trademarks of their respective holders. Tatsuya and this web page have no affiliation to, and is not associated or sponsored by any of these trademark owners.Music Placements for Media and Advertising – Winter 2013 –
United StatesSync LicenseOathAdvertisingVideos
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Tatsuya Oe Updated: December 12, 2025

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1 July 2026

イギリスのダンスミュージックは、最新曲であっても、90年代レイヴの遺伝子を色濃く引きずっている。そんなことを考えていたら、90年代末にDJをしたロンドンのクラブ「Turnmills」のことをふと思い出した。土曜朝の名物「Trade」の直前に行われていた「Headstart」というパーティだったはずだ。六本木のレコ屋に入るのに躊躇していた学生が、その10年後には欧州からアジアまでDJで飛び回っていたのだから、人生は、動いた分だけ偶然が増える。

Turnmills: The Rise and Fall of London's Legendary Nightclub https://youtu.be/Ne1SKZK50ZA

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アートが真に社会を揺るがすのは、作者が社会への影響をコントロールしようとしたり、メッセージを伝えるためにアートを「手段化」した時ではない。作者自身の個人的で純粋な衝動を突き詰めた結果、それが結果的に社会のバグや本質を映し出してしまった時だと思う。確かに、気候変動や格差問題といった大義名分を謳(うた)えば助成金は得やすいかもしれない。しかし、それではアートの純度や質を損なってしまう恐れがある。

「アート作品にはアート作品の目的がある」from “The Creative Act: A Way of Being” by Rick Rubin https://amzn.to/4v57Ppw

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