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Dark Model’s 2 Tracks Featured in “2013/2014 Lexus ES” Advertising Campaign (US)

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Home > Topics > Dark Model > Dark Model’s 2 Tracks Featured in “2013/2014 Lexus ES” Advertising Campaign (US)
Categories: Dark Model and Music Placement. Tags: United States, Sync License, Oath, Advertising, and Videos.
Sep 7, 2012
2013 Lexus ES Advertising Campaign featuring Dark Model's music "Fate" and "Oath"

Dark Model’s 2 tracks “Fate” and “Oath” were sync-licensed and featured in “2013/2014 Lexus ES” advertising campaign in the United States.

Dark Model’s music is supposed to be featured in these movies.
– “2014 Lexus ES Overview”
– “2014 Lexus Smooth Quiet Ride”
– “2014 Lexus Full Episode Player”

Note (May 2014): “Fate” was newly mixed and included in Dark Model’s debut album. For details of Dark Model’s first album, please refer to the album page.


(Updated, Jul 2017) This version of “Oath” is available on iTunes/Apple Music, Spotify, etc. For details, please visit this article.

Topics ““Oath (Original Mix)” is now available on Apple Music and Spotify”



You might also be interested in:
    Music Placement Summer 2014Music Placements for TV, Film & Advertising – Summer 2014 – Verizon Wirelss TV commercial "Droid DNA -Extra Sensory" featuring Dark Model "Oath (Dubstep Remix)"Dark Model featured in Verizon Wireless “Droid DNA” TV Spot (US) Lucozade vs Water feat. Dark Model "Fate"Music Placements for Media and Advertising – Spring 2013 – Xbox Forza Sports feat. Dark Model "Oath"Dark Model “Oath (Original Mix)” was featured in a campaign promo for XBox “Forza motorsport 5” Brands, companies, and media for which Tatsuya’s music was licensed and featured for the purpose of their advertising/branding campaigns and promotion activities (2012 Q4, 2013 Q1). All these company, brand and product names are trademarks or registered trademarks of their respective holders. Tatsuya and this web page have no affiliation to, and is not associated or sponsored by any of these trademark owners.Music Placements for Media and Advertising – Winter 2013 –
United StatesSync LicenseOathAdvertisingVideos
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Tatsuya Oe Updated: August 19, 2021

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No Title
27 October 2025

「たかが…されど…」という言い方には違和感がある。「たかが」で物事を深刻にとらえすぎず、執着しないよう自分に言い聞かせておきながら、「されど」で未練や割り切れなさを表す。この曖昧さや心の揺らぎ、余韻は、ある意味とても詩的で情緒的なのかもしれないけれど、結局誰も幸せにしない気がする(笑)。暴論かもしれないけれど、全部「たかが」で生きた方がストレスが少なく、本当に大切な時間と人を大切にして、充実した人生を送れるのではと思うのです。

ビル・ヒックス『(人生は)ただの乗り物』 https://youtu.be/KgzQuE1pR1w

No Title
26 October 2025

すべての場所がそうとは限らないが、アメリカでは普通に暮らしていても警戒心が強くなる。とはいえ不安だらけでお先真っ暗というわけではなく、仕事でも遊びでも「動けば動いただけ報われる」充実感を得られることが多い。日本は治安や医療で質の高い平和を実現しているが、「運命は自分の手で変えられる」と思える風土があるとは言いがたい。ストレスの質が異なる複数の世界を知ることは、結果的にストレスの量を相殺し、自分の可能性を広げることにつながる。

エリック・ホッファー『大衆運動 新訳版』 https://amzn.to/47rL8Cm

No Title
25 October 2025

久々にレヴィ・ストロースの業績に触れる機会があり、「ブリコラージュ」という概念を思い出した。彼に指摘されるまでもなく、日本人はこの「ありあわせの道具や素材を使ってものを作る」ことがとても得意なので、この言葉に親近感を持つ人も多いはず。30年前に自分が曲作りを始めたのも、まさにこの手法。ただ、「ブリコラージュ」の相対する「エンジニアリング」も非常に大事なアプローチで、この2つの技術をたゆまず磨いてこそ創作が前進するのだと思っている。

ブリコラージュで実現する、「対話」と「受動的な創造性」に満ちた組織 https://www.cultibase.jp/articles/8784

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