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Music Composition for Sony Ericssion “SO703i” “Beauty Renaissance” TV Commercial

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Home > Topics > Music Production > Music Composition for Sony Ericssion “SO703i” “Beauty Renaissance” TV Commercial
Categories: Music Production and Music Placement. Tags: Mobile, TV Commercial, Sony Ericsson, Japan, and Ringtone.
Apr 28, 2007
Sony Ericsson 703i - TV Commercial - music composed by Tatsuya Oe

Tatsuya composed music for Sony Ericsson’s SO703i TV commercial “Beauty Renaissance,” starring Moe Oshikiri (Dir: Noriyuki Tanaka). While he composed uplifting Electro-Rock tune “Boogie Electricland” for the previous commercial “W44S,” he took a different approach by making sophisticated and minimalistic music that features piano and strings sound.

Tatsuya Oe Topics “Music Composition for Sony Ericssion’s Mobile Phone “W44s” TV Commercial”


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Tatsuya Oe Updated: July 1, 2015

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新作のミックスダウンが佳境を迎えている。一つの曲をずっと聴き込んでいると、どうしても耳も頭も近視眼的になっていく。この仕事を長く続けている割に(だからこそ、かな)、僕は「神は細部に宿る」という職人的なエリート意識や美学があまり好きではない。本当の意味で全てのプロセスに責任を持つならば、時間、クオリティ、そしてビジネスを俯瞰するバランス感覚と実行力、そして「モメンタム(勢い)」が不可欠になる。

80%ルール「完璧よりも、まずは終わらせること(Done is better than perfect)」 https://balanceddiscipline.substack.com/p/the-80-rule-why-done-is-better-than…

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昔、フランスのレーベルBarclayのアーティストのリミックスを手掛けた縁で、その後数年間新譜が届くようになった。当時彼らが注力していたのがフェミ・クティで、アルバムもリミックスもDJで重宝した。先日、久々に見た彼のライブ動画に1曲目から度肝を抜かれた。あの「Truth Don Die」が、当時のクラブマーケットに向けたプロダクションを遥かに凌駕する、爆発的な生演奏へと進化していたのだ。最高に血が沸き立つ音楽。

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「ブックスマート(学識)」と「ストリートスマート(現場知)」。この二つは対立する能力のように語られがちだが、本質はトレードオフではなく「掛け算」の関係だと思う。つまり片方が備わっていても十分ではないし、伸びしろは幾らでもある。ただ、徒手空拳の生き方に憧れて生きてきた僕が、後者のタイプに強く惹かれるのには理由がある。彼らは、自分を偉く見せようとする虚栄心こそが最もスマートではない、という真理を肌感覚で知っているからだ。

Street smart vs. book smart: 12 Differences https://www.psychmechanics.com/street-smart-vs-book-smart/

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