[Updated] Mission Statement 2024 – Why We Create Music

(This was reprinted from the article I had written on Model Electronic blog, on Apr 20, 2013. And it was modified in May 2017.)

[Updated: We updated our Mission Statement (Manifesto) in October 2024]

Yesterday, I thoroughly revised “About” and its related pages on Model Electronic Records’ website, which have not been updated since October 2010. The original version was a bit formal and stilted, as you often see on many corporate websites. So, I have always felt that it didn’t sit right with me and didn’t reflect enough of who we are now or what we have achieved so far.

While terms like “Music Label” or “Music Licensing” are helpful in defining us as a music company, these words describe consequences or objective functions of What We Think and Do on a daily basis. I realized I should put such monotonous descriptions on the back burner and focus more on Why We Do. This is a “version 2013” of our manifesto. I hope this will help you to understand us.

What is Model Electronic Records

Model Electronic Records, founded in 2006 by the award-winning music producer and recording artist, Tatsuya Oe (aka Captain Funk/Dark Model), is an independent music label dedicated to producing original and enduring electronic music. Our unwavering focus on delivering high-quality soundscapes to music enthusiasts, while actively licensing tracks for various media industries, including advertising, film, TV, and video games, ensures that our standards are always met.

Our Mission

We want to bring you “Wow!” experiences and galvanize your life, regardless of whether you are a listener or a business. We believe in the magic and potential of (electronic) music, especially as a storyteller and a motivator.

What We Offer

1. For Listeners:

We provide a unique blend of freshness, excitement, and discovery in your music experience. Our commitment to originality ensures our music stands out and can’t be easily substituted.

Our Services:

– Record Label Operations
– Music Production
– Music Publishing
– Music Marketing and Promotion

Our Assets:

– Artists / Projects (Dark Model, Captain Funk, OE, and MER)
– Expertise in music production and composition across genres
– International music business and marketing experience (US and Japan-based)
– Distribution and PR partnerships for global reach
– Music copyrights operation skills

2. For Businesses:

We enhance creative projects by providing strategic musical solutions that tell your story effectively.

Our Services:

– Music licensing for various projects (advertising, film, TV, etc.)
– Collaborative creative team involvement

Our Assets:

– 100% pre-cleared, original music catalog
– Expertise in music production & sound design
– International music license business & publishing skills
– Experience in collaboration with creative directors and music supervisors
– Advertising business knowledge (marketing / brand strategy / media mix)
– Licensing partnerships

Our Commitment:

We’re not just a “music supplier” nor a production music company. Despite being a small independent team, we have a creative edge, passion, and skills that could enhance your business.

Tatsuya Oe
Founder of Model Electronic Records