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Music Composition for Shiseido Asia “White Lucent” TV Commercial

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Home > Topics > Music Production > Music Composition for Shiseido Asia “White Lucent” TV Commercial
Categories: Music Production. Tags: Advertising and Videos.
Apr 23, 2012
Shiseido Asia "White Lucent"

Tatsuya composed music for Shiseido Asia “White Lucent” TV commercial (director: Noriyuki Tanaka). It is now on air across several Asia countries such as China, Taiwan, Hong Kong, South Korea, Thailand, Singapore, Vietnam. Also available on their product website and their official Youtube page.


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Tatsuya Oe Updated: March 25, 2017

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5 November 2025

一見難解だったり複雑に聞こえない音楽でも、プレイヤーたちの超絶的な技巧やセンスがそこに深みを与えていることはよくある。僕はバカテク系の音楽やミュージシャンには興味がない代わりに、その手の「深み・旨味系プレイヤー」(そんな言葉ないか、笑)の演奏には魅了される。ゴスペルアーティストKirk Franklinを支えるベーシストMatt Ramseyと、Snarky Puppyのメンバーでもあった故Shaun Martinのコンビは、まさに旨味系。

Kirk Franklin: Tiny Desk (Home) Concert https://youtu.be/wRwId2RfmfA

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セールスに関するポッドキャスターが「何でもかんでもリバースエンジニアリング(RE)できると思う傾向には反対だ。人間関係や信頼が解析できないように、どんなに営業ツールやAIが進化してもセールスも解析できない」と主張していたのが印象に残った。音楽の世界でも、人の好みをRE的に解析する「推薦システム」が当たり前に使われているが、アルゴリズムやAIの薦めるものには当然限界や不自然さがあり、その違和感を感じられることこそ人間らしさだと思う。

『推薦システム実践入門』(オライリージャパン) https://amzn.to/4929162

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Local Ewe drummers playing complex 12/8 grooves https://youtu.be/DG91NlH5lCE

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Copyright © 2002-2025 Tatsuya Oe / Model Electronic. All rights reserved.
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Brands, companies, and media for which Tatsuya’s music was licensed and featured for the purpose of their advertising/branding campaigns and promotion activities (2012 Q1). All these company, brand and product names are trademarks or registered trademarks of their respective holders. Tatsuya and this web page have no affiliation to, and is not associated or sponsored by any of these trademark owners.
Music Placements for Corporate Videos – Spring 2012 –

These are some of the companies for which Tatsuya's music was licensed and featured for the purpose of their corporate...

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