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Music Composition for Shiseido Asia “White Lucent” TV Commercial

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Home > Topics > Music Production > Music Composition for Shiseido Asia “White Lucent” TV Commercial
Categories: Music Production. Tags: Advertising and Videos.
Apr 23, 2012
Shiseido Asia "White Lucent"

Tatsuya composed music for Shiseido Asia “White Lucent” TV commercial (director: Noriyuki Tanaka). It is now on air across several Asia countries such as China, Taiwan, Hong Kong, South Korea, Thailand, Singapore, Vietnam. Also available on their product website and their official Youtube page.


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(2/2)実際、面倒なプロセスや試行錯誤こそが、脳を鍛え、能動性を育む力になる。プロセスをショートカットし続けると、クリエイティブになるどころか、選ぶことすらしない「受動的な消費者」が増えてしまう。「その摩擦を取り除くことで、人の能動性や想像力が奪われないか?」という「摩擦の吟味」については、我々アジア人と彼らとの間には相当な文明観や美学の開きがある。世界が一律に同じプラットフォームや検索サービスを使っていた時代は終わりつつある。

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12世紀フランス、クレルヴォー修道院長で神秘主義神学者でもあった聖ベルナールは、”Si vultis videre, prius audite.”(見たければ、まず聴きなさい)と説いた。自分の偏見や先入観で物事を視覚的に判断する前に、一度立ち止まって対象の声や背景を深く聴き取る。そうして初めて、本質は見えてくる。四六時中「見たままを即断する」時代を生きる僕らは、今「聴く力」が相当弱っている。耳を大切にしよう。

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Copyright © 2002-2026 Tatsuya Oe / Model Electronic. All rights reserved.
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Brands, companies, and media for which Tatsuya’s music was licensed and featured for the purpose of their advertising/branding campaigns and promotion activities (2012 Q1). All these company, brand and product names are trademarks or registered trademarks of their respective holders. Tatsuya and this web page have no affiliation to, and is not associated or sponsored by any of these trademark owners.
Music Placements for Corporate Videos – Spring 2012 –

Examples of Tatsuya’s music licensed for corporate videos (2012 Q1): MDNX, Tennis Australia, Coloplast, Bain & Company, Thermopor, Xbox.

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